Welcome emails are one of italy whatsapp number data
the most effective strategies for building strong customer relationships and driving immediate revenue.
A welcome email series is your first impression with new subscribers, and it sets the tone for someone’s customer journey with your brand.
Most important, welcome emails drive higher engagement than average flows and campaigns. According to Klaviyo’s 2025 email benchmarks report, they boast an average open rate of 51%, while top-performing welcome emails earn click rates of 15% and placed order rates of nearly 10%.
Welcome emails are also one of your first opportunities to personalize your brand experience—which, according to Klaviyo’s 2025 future of consumer marketing report, 74% of consumers have now come to expect.
What is a welcome email series?
A welcome email series the hands that bring the content
is a sequence of automated emails sent to new subscribers after they sign up to join your list. Welcome emails introduce people to your brand after they’ve signaled interest.
Alexa Maltzer, vice president of client strategy at Power Digital Marketing, advises brands not to underestimate the conversion power of an effective welcome email series. “Don’t be afraid to be aggressive,” she says.
“We’ve found that most people make a purchase within 10 days of subscribing to a mailing list,” Maltzer explains. “Make sure you have emails sending throughout that 10-day window when people are most likely to purchase.”
During your welcome series period, focus on sending emails that:
- Establish subject matter credibility and authority.
- Introduce products.
- Gather subscriber preferences.
- Encourage conversion with special offers, coupons, and discount codes.
What is the purpose of a welcome email series?
The ultimate purpose egypt data
of a welcome email series is to drive engagement and even conversions from the moment someone joins your list. By proactively encouraging subscribers to take specific actions—such as making a purchase, signing up for SMS updates.When you combine trust-building content with clear, actionable steps. Your welcome email series becomes an essential tool for fostering long-term customer loyalty while driving immediate business outcomes.
A lot goes into a great welcome email series. Kevin Orbach, CEO of a marketing agency with the same name, sums it up best: “Create a desired action. Nobody wants to get the introduction experience again. It’s critical to think about the customer journey as an event in a series. Include an activity, an engagement opportunity—something, anything, for the customer to continue to interact with.”