Landing page errors are very costly and even cause content marketing strategies to lose much of their potential.
It’s important to know that these landing pages have a specific purpose: to convert visitors into leads ; that is, users who share contact information and, as a result, become sales opportunities. In addition to generating conversions, they allow you to explain in more detail the product or service you offer and are promoting.
Great! You’re probably now eager to know what mistakes you should avoid when creating a landing page.
It’s great that you have this concern, but wait a minute! How about first learning what a perfect landing page looks like? If that sounds like a good idea, read on!
What is the ideal landing page?
The first thing you should know about creating a landing page is that it’s not just another page or window within a brand’s website.
In fact, it’s recommended that, as its name suggests, it be a landing page or a website that’s accessed through another page after clicking on banners, ads, or other invitations.
In addition to this, a landing page must have other features to ensure sufficient dwell time and, above all, conversions.
Below, we’ll discuss 5 of these specific features.
1. Single and specific objective
Unlike a brand’s main website, a landing page is created with unique and specific objectives in mind.
It’s important to define what information and offers will be displayed to attract potential customers.
On the other hand, since this is an Inbound Marketing strategy, it is essential to develop it based on the buyer persona, or, in other words, a fictional representation of the ideal customer.
2. Supporting text with keywords
Obviously, there’s no point in creating a landing page if you don’t present and explain the benefits and advantages of your offer. For this reason, you should include text that details these attributes and also sparks the interest of Internet users.
In addition, don’t forget search engine optimization (SEO) during your landing page strategy.
Among other things, include strong keywords in your supporting text, which will improve your site’s authority in search engines like Google.
3. Images
It’s true that this is a hackneyed phrase, one we’ve america phone number list heard hundreds of times, but it applies very well to landing pages, so we can’t help but mention it: a picture is worth a thousand words.
In addition to making the landing page design more attractive, images allow you to clearly showcase the features of the product being offered.
This is why they are a great addition, indispensable for creating a comprehensive and eye-catching landing page.
Of course, you must be very careful with the images you include, as they must convey confidence and, to do so, they must be a real reference to the item.
4. Contact form
Lead generation and customer qualification are two terms that reflect the motivation behind landing page strategies.
Because of this, every landing page should include contact forms that allow you to collect information about the visitor.
A concrete form that includes the correct fields and provides you with the data you need to continue with your strategy—at this stage, converting leads into customers—guarantees the success of a landing page.
5. Call to action
A CTA, short for call to action, should never be underestimated.
As its name suggests, it’s a message or button consultant what is marketing that invites the internet user to take an action, such as:
- Unloading materials;
- Comments;
- Sending information;
- Subscriptions.
This allows the user to take the steps a brand needs to generate sales opportunities and also allows people to play an active role in the marketing and promotion processes.
Perfect! Following these principles will help you create a landing page, as long as you also avoid certain mistakes.
Check out the following lines!
Main mistakes in Landing Pages
It’s important to understand that a landing page only delivers great results when developed correctly.
In addition to including CTAs, supporting text, images, and forms, there are certain mistakes you should avoid at all costs when creating landing pages.
Would you like to know 5 of them? If your answer is “yes,” go ahead!
1. Excess of external links and other distractions
Without a doubt, when talking about Landing Page errors, this is one of the most serious and, also, frequent.
Inserting external links, surveys, and forms egypt data that aren’t part of the page’s purpose and theme will distract users.
Furthermore, the landing page will lose its unique event essence, so it won’t get people to consume all the information, fill out the contact form, and follow the CTA instructions.
2. Complex and unintuitive design
Sometimes less is more, and simplicity conveys truly profound messages.
For this reason, it’s important not to make the mistake of creating landing pages with complex designs, excessive colors, fonts, and inconsistent structures.
You also need to make sure the site is intuitive, so users will read all the messages and take the actions you expect and need to strengthen your strategy.