Reading a text on the web isn’t like reading a book, do you agree? Some studies indicate that reading is 25% slower, and when you’re browsing the web, you’re probably multitasking .
You probably have several tabs open in your browser, with texts, spreadsheets, videos, or communicating with someone online or in person. Therefore, if the desired content isn’t found quickly, the page is left behind and the text is forgotten. To avoid this, we recommend working to create scannable content (easy to read and engaging).
Jakob Nielsen , considered the father of usability, warned us about this in his classic book, “Usability: Prioritizing Web Design.” The result of multitasking is that asia mobile number list we create multiple filters to determine whether the content we view on a website or blog is interesting. To filter content, we scan sections of the text : if we don’t quickly find what we’re looking for, we move on to the next page of results.
You can also read: 5 Tips that will help you create posts with a perfect structure
1. Use titles and subtitles well 5 Tips for Producing
Headings and subheadings emphasize the topic to be addressed, allowing the reader to get an idea of the text’s content before starting to read. They also allow the user to easily skip ahead or back in the text.
Be direct and relevant , as this helps a encouraging your team to get more sos engaged lot if you’re looking to be indexed on search engines like Google. It’s also recommended to use verbs that suggest an action, preferably in the imperative mood.
2. Use many paragraphs
When writing for an online audience, keep in mind that large blocks of text don’t work. Breaking the text into paragraphs improves the flow and adds white space , leaving the content less cluttered and easier to read (or scan).
But be careful, connection is key . It’s not enough to separate a large block of text into several paragraphs. They must be connected and maintain a structure of introduction, body, and conclusion.
3. Create lists and use bullets or numbers
This point is fundamental and works very well when writing for an online audience. The message is better understood when broken down into simpler elements , as in the numbering used in this post.
This content format can also work well for titles , as numbers draw attention. An example: “5 Tips for Producing Scannable Content.”
If you know how to use these elements, you can direct your audience’s interest toward the most important words that clearly define the type of content the reader will find.
The proper use of bold and italics enhances clarity . Underlining and capital letters may also be used, but with caution.
As a standard, bold is used for words that need to 5 Tips for Producing be highlighted, which convey an important message in the text. Italics are especially important for book titles, publications, and foreign words.
5. Use graphics, images and videos 5 Tips for Producing
The use of images and videos breaks singapore data up paragraphs and makes the topic discussed more concise. In the case of graphics, they can help explain a more complex topic.
Multimedia content is always an important resource for capturing a reader’s attention on a website or blog. Sometimes it illustrates a more complex concept better than text and creates immediate identification with its audience.
Tip : Remember to always use quality images and create relevant captions.
Now you know: quality content is essential, but knowing how to present it is also important.
What do you think about applying these tips and making your content more high-quality every day?
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