Once you’ve decided to advertise your website on Google , it’s a good idea to know the types of ads you can use.
Google has a wide variety of formats that work very well, but it will depend on your objective to decide which one suits you best.
1 – Text Ads 5 Types of
You’ve probably seen them on the Google results page when you use search terms with a certain purchasing intent. “Hotels in Cancun,” for example.
They consist of two titles of 30 characters each, an 80-character description, a visible URL, and a small green label with the text: “Announcement”
[Image: Google Adwords text ad]
These are the most well-known and receive the most clicks, because in addition to appearing in search results, they can also appear on the Google Display Network.
2 – Graphic Ads
Graphic ads appear on the Google Display europe cell phone number list Network. These are pages subscribed to the Google Adsense program that rent space from Google to display ads.
[Image: Google Adwords display ad]
You can use formats like JPG, PNG, and GIF if you need animated images. And there’s a wide variety of sizes available at this link: AdWords Graphic Size Guide .
If you don’t have a design team, Google has an image ad editor you can use to create your display ads.
3 – Video Ads
They remain an effective way to engage audiences, as we’ve been exposed to them for so long on television.
They can appear on YouTube and the Google Display Network. You’ve probably seen them too.
They can appear in various ways. For example, the video that appears before the content you want to watch on YouTube and can be skipped after 5 seconds. Or the kamila dantas discover your business’s primary website platform in so one that you can’t skip and lasts less than 6 seconds (bumpers).
They can even appear in YouTube searches, where the user can click and watch the video.
They’re very effective for brand recognition.
4 – Product Sheet Ads
These ads appear on the search results page when a user searches for tangible products. They consist of a product image, title, price, and description.
[Image: Product Sheet Advertisement]
These ads don’t require setting up keywords; instead, AdWords associates the product description with the user’s search to decide when to display the ads.
This type of ad is particularly effective for online stores like Amazon, MercadoLibre, Linio, etc., keeping in mind that we use these references based on the singapore data type of business, not the size of the company.
5 – Rich Media Ads
This type of ad also generates great user engagement because it allows for interaction. They can include graphic, video, and audio content with advanced features such 5 Types of as expanding, floating, or containing a video game.
They can be programmed to respond to user actions, such as clicks, mouse scrolling, etc.
They’re very useful when you want to create an experience your user can associate with your brand. They appear on the Google Display Network.
So what kind of ads do I choose? 5 Types of
As I mentioned at the beginning, the type of ads you should use depends on what you want to achieve with your Google Ads strategy.
For example, micro, small, and medium-sized businesses often require Google advertising to gain customers, leads, or subscribers. In that case, text ads for the search network can be a very good option. Or product listing ads for an online store.
On the other hand, a company that requires advertising for brand recognition (branding) can reach large audiences with video ads on YouTube, graphic ads, and text ads on the display network.
Now you know your advertising options. You just need to evaluate your specific needs and develop a successful promotional strategy for your website.
For more information, you can read “What is AdWords and how can it boost your website?”