Every business has a goal of growing their customer base and increasing sale. But keeping up with fulfillment is just as important. In fact, failing to do so could slow growth. This is especially true during periods of skyrocketing demand, like Black Friday. But that’s not the bulk email marketing services only time fulfillment can create logistical challenges . When demand spikes, businesses can find themselves having to process thousands of orders instead of hundreds. Which can cause logistical challenges. And customer service teams can be faced with a high volume of calls or inquiries about order status.
Scenarios in which a company can find itself
Optimistic scenario: You decide to hire more staff. Your current staff works overtime , you reorganize your teams to get through the peak. And you emerge from the peak period more or less unscathed. Some orders will be late , some may not arrive. But you’ll be able to send out more with apologies to your customers . Your customer service team will have received more calls or emails than usual. But their responses will still be accurate and timely, and customers will ultimately leave a positive review .
Monitor inventory
Receiving your order late, receiving the wrong is no longer possible product, or finding out that the item you ordered is out of stock can cause frustration for customers. The possibility of these unpleasant events occurring increases during busy periods such as Black Friday.
3. Monitor sales
Can you track how many products were sold in a given period of time? For example, if you run a promotion during Black Friday, can you easily calculate which item sold more and how much more than during a period without sales?
Having analytics software can provide you with this type of information. Having it at your disposal will help you plan current and future promotions , looking at which items are particularly popular, which products are purchased only during sales, if one product leads to the purchase of another.
4. Keep your customers updated
Even if you have never had any logistical problems and have a solid and structured order fulfillment process, keep in mind consumer data that unforeseen events can always occur . Keeping your customers informed about the status of their order and shipment becomes essential. For this reason, in addition to sending confirmation of order receipt and shipment status via email , you can also send this information via SMS , so that updates are read as quickly as possible.