It would be nice if every email we create and send to potential customers actually reaches its destination. But the reality is unfortunately a little different. Usually, a non-negligible part of the messages goes straight to the trash because the mailbox provider considered it as spam. And this is exactly what the so-called can help you with. IP warm-up . In today’s article we will explain what it is, why it is so important and how to best apply this tactic.
What is IP warm-up?
Why is 100% email deliverability not the standard, but the abs turkey whatsapp number data olute exception? The senders’ insufficient reputation is to blame . This is based on many factors, such as the number of messages sent, the average bounce rate, the number of unsubscribes or the quality of the IP addresses associated with the sender’s domain. That is why it is necessary to pay attention to seemingly insignificant details, such as taking care of the IP address.
Every IP address is a tabula rasa at the beginning – a blank slate. It has no messaging history, open rates, click-through rates, or other variables that could prove someone really trustworthy is sending mail from it. She is simply cold . And that’s why Internet providers often consider it so untrustworthy that they evaluate messages from it as spam .
Therefore, IP warm-up is a process during which credibility is increased in the imaginary eyes of Internet providers, who will subsequently deliver your messages much more often to the e-mail box – and not to the trash. It is a similar principle as when you do link building within SEO.
We have already outlined the reason above – Internet providers five marketing lessons businesses can learn from classic christmas characters automatically consider new, unknown and unverified IP addresses as untrustworthy. If you suddenly sent a mass message to 100,000 recipie uk data nts out of nowhere, only 5,000 of them would receive it.
Why is IP warm-up important?
From the five thousand delivered, based on the analysis of the rate of opening, click-through, unsubscribing or reporting as spam, it would evaluate the real trustworthiness of your IP address, which would subsequently depend on the deliverability of other e-mails.
You can almost always use IP warm-up. The only exception is when you use a shared IP address.
But today’s article is not about that. Let’s assume that you are using a regular IP address, referred to as a so-called dedicated IP, and warming it up will come in handy.