Incentives motivate customers to take some action, ideally to make a purchase. Automated email campaigns make marketers’ jobs easier. Combining these two factors will create an effective marketing strategy. The question is: How about automated campaigns that deliver the incentive to people?
A small guide to the world of incentives
So-called incentive marketing is a very effective tactic if you do it right. When you use email automation to do this, you can get the most out of it . We will discuss how to combine these two a uk whatsapp number data eas below, but first let’s look at the teeth of the incentives themselves.
An incentive is actually a kind of bait that is supposed to make the reader convert . This does not always have to be just a purchase, although it is of course the most optimal option.
Incentives that work
Most incentives fall into one of the following categories, but there are no limits to good ideas.
One-time price reductionDiscount coupons percen the importance of landing pages tage or for a specific amount.
Buy two for the price of one deals.
Loyalty programsPoint systems such as uk data 10. purchased product (service) for free.
Discounts based on duration of interaction with the brand.
Bonus productBuy cosmetics worth CZK XY and get a free cosmetic case.
Trade up programBring in an old unused phone and get a discount on a new one.
Product upgradeBuy a TV this week and get a free extended warranty.
Chance to winComplete our survey and be entered into a draw for valuable prizes.
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How to choose the right incentive
Incentive programs gradually became almost essential. Consumers have become accustomed to them and expect a loyalty offer or savings from the brands they interact with. But what to choose?
Discounts have been, are, and will continue to be one of the most powerful tools brands can use to drive sales. Research by RetailMeNot has shown that discounts have a significant impact on customer acquisition and subsequent loyalty. Among many other things, the study found that:
67% of consumers made an unplanned purchase just because of a discount coupon.
⅘ of respondents succumb to the urge to buy from a brand that is new to them after receiving a discount.
94% of users directly search for discounts when shopping online.
A useful conclusion can be drawn from the research: consumers are obsessed with discounts . You can make the most of this by promising customers X% discount on their next purchase if they buy more than XY CZK today. Rewarding in this vein motivates your audience to buy now and in the future.