is so popular because it is designed around the Korean language. This means that it understands the nuances and the syntax of the language better compared to AI translation and as a result it can meet user needs more effectively. If your target audience are using Naver, or you’re looking to branch into the South Korean market, it is important to consider this international search engine as a digital marketing option and optimise your website accordingly.
Some best practices to consider are
Having a Korean Language Site As mentioned previously, Naver was created around the language as a whole.
This means simply having your website rich people database translated might not be enough. It is always good to work with a native speaker, who understands the culture and the nuances of how Koreans communicate with each other, which means that your site would be more localised for users. Keep Your Content Fresh In Naver, the time decay factor is more prominent compared to Google.
This means that if you
re producing evergreen content or already have them, it is important to give them regular updates to keep them fresh. Get Blogging Blog posts are very important in Naver and can help with brand awareness if you’re creating new content frequently. The international search engine also has its own digital platform for sharing and discovering new information, called Naver Blog. With over 58% of Koreans using Naver Blog, it is definitely a beneficial channel to use as part of your content strategy in order to get into the South Korean Market.
Just like writing any other kind
of blog post it is important to make sure that you’re considering who your blog is for and providing relevant and useful information.
However, on Naver Blog it is important to stay between 1,500 and 3,000 Korean characters, keep it active and up to date. Be Social Naver Café is another important part of the international search engine’s experience. Similar to Reddit, the Café is a community-based platform where users share knowledge and engage in discussions around a common interest or topic.
As it is a component within
the search results, it is important to engage with your community and be present in order to build authority and gain visibility. Yandex The international search engine Yandex, is the most popular search engine in Russia and ranks 8th globally; however, it is much more than a search engine. Yandex also provides email, news, maps and translator services to Russia, Belarus, Kazakhstan and Turkey. The search engine did also operate in Ukraine, but it was banned in 2017.
Therefore, if you’re using
Google it is possible that users from any of these tutor as a profession countries will find your site, but if you have a specific target market as part of an international strategy, then you will want to consider using Yandex in order to have a better chance at success.
Some considerations for Yandex are… Geo-targeting Yandex divides all of the searches into either geo-dependent or geo-independent. A geo-independent search is a general search such as a search for a book or a historical figure, and a geo-dependent search can be services or products.
This means that users
from different regions in Russia, Belarus, Kazakhstan and Turkey will see different search results. This is great if you’re looking to target a specific region e.g., if you’re a small or local business. However, it can make it harder to target material data multiple regions at once. To work around this, you can indicate your region in Yandex Webmaster Tools (their version of GA), then submit your business to the Yandex Business Directory and within that you can specify up to 7 regions.
If you’re a large business that
can target the entirety of the country e.g., you can ship anywhere, specifying regions is not necessary and you should not be affected by geo-targeting. Quality Content is aPriority Similarly to Google, this international search engine also prioritises sites that. Provide relevan,. t and high-quality content to a query, but Yandex can be even stricter! Yandex likes content that prioritises user experience over overly optimised content for SEO purposes.
Therefore, it is crucial to satisfy user. Search intent with your content before anything else.
Make sure that if you’re
targeting Russian-speaking users that your. You’ll have a poor UX. Limit your Link-Building efforts Unlike Google and Baidu, backlinks do not carry. Much weight for Yandex, and they have even cut them from their ranking mechanism. This doesn’t mean that you. Should abandon link-building completely, but the links that you do secure only. Provide value if they’re bringing traffic to your site.