It tells us what content we’ve generated, where it is, when it was published (or will be published), and how it’s developed. It helps us detect potential “content gaps” – content that hasn’t been created yet but that would cover strategic topics for our business.
The audit should include all the content we’ve created: blog posts, ebooks, videos, webinars, press releases, etc.
Although it may seem like a simple job at first, it’s not. Collecting and analyzing all the content generated is hard and meticulous work.
It is the only way to know
How your content marketing strategy is working . In addition, a good content audit means having a much more measurable and understandable strategy .
A content audit will help us make decisions regarding future strategies, whether for lead capture or customer loyalty. Unifying everything in a single content strategy will allow us to establish actionable objectives teacher database for the entire company, involving not only the Marketing team but also sales and even services.
What are the objectives of a content audit?
Content audit keyboard
Optimize your content strategy to achieve more traffic, lead capture, loyalty, etc.
Improve SEO.
What content does your audience prefer?
Organize and store content in one place.
Differentiate between high and low how to take part in bidding and learn how to win performing content.
Source of inspiration for new content. (whatever works, recycle it!)
Delete outdated content or take the opportunity to update those old posts that are still current with a little tweaking.
Research your competition and search results.
Analyze metrics such as traffic and conversion rates.
Identify potential bottlenecks between marketing and sales
Steps to follow to carry out a good content audit:
Organize your content: A good tip is to create an Excel spreadsheet yeezy 350 boost v2s where you can identify all the information regarding the content to be audited. This report must include the fields: Title, Keyword, meta description, URL, type of content, Buyer Persona, stage of the Buyer Journey, visits, clicks, etc.