Your content strategy should include goals and key performance indicators (KPIs), even for topics you haven’t yet addressed but know are strategically necessary for your business. Identifying existing content can help you figure out what topics you still need to write about – an example might be realizing that you’re missing content at a specific stage of a particular buyer persona’s buyer journey .
Create a content calendar
You need to specify in a calendar the content you will be writing about in the coming months. It should follow a clear logic, familiarize your clients and prospects with the topics you want to address, and then go deeper into those topics by creating more in-depth or advanced content. If you want your content plan to have a greater impact or reach, we recommend that mint database you synchronize it with your social media marketing plan.
Analyze the content: we must never forget to analyze and review. If, for example, a blog post works well, you should continue to delve deeper into that content and present it in other formats (ebooks, videos…) with the aim of reaching a wider audience.
Repeat: Every 3-6 months
we recommend repeating your established content cycle, as this will allow you to update it with new information, links, photos, identify potential errors, and discard underperforming the employer’s image affects how quickly you find content.
Tools to carry out a content audit in HubSpot
Given that HubSpot’s philosophy revolves around content, it won’t surprise you that it’s the best platform to do this type of audit. Here’s how:
Pillar Pages and Topic Clusters
HubSpot makes it super easy to organize your content through its Pillar Pages and Topic Clusters tool. A Pillar Page refers to the central topic you’ll be covering, typically a long, expansive blog post or web page. A Topic Cluster refers to a group of topics, a series of posts that go into specific areas of your chosen main topic. These tools will help you yeezy 350 boost v2s deliver the comprehensive information your audience expects.
Buyer Personas: Implement the Buyer Personas you’ve created in Hubspot and associate them with content that will spark their interest. If you need to create your Buyer Personas, download our free template .
SEO Optimization: HubSpot helps you optimize the SEO of all your content through the “Optimize” tab, which offers SEO tips and best practices, such as adding a meta description, alt text for images, internal and external links, and more.