This is measured with key engagement metrics like how long user.
s stay on-site (or whether they bounce right back and go back to the search results), and whether the site satisfies their informational needs (whether they keep clicking and engaging with your content).
2. Page Quality
Page Quality focuses on page-specific metrics such as Main Content, Supplementary Content and E-A-T (Expertise, Authority and Trust).
Websites have to provide information that satisfies both casual kuwait phone number data users and experts; content should satisfy E-A-T
(Expertise, Authority & Trust) principles. Remember – expert does not mean full of jargon and hard to understand .
Writing clearly is always more important than showing off. Focus on users, not yourself.
Links are trust signals
– search engines and users will give sources and links they trust more authority. Look at where your backlinks are coming from and whether you could focus on gaining some more quality endorsemenrs.
A link from a high-authority professional society or a relevant external body is a great endorsement as it shows relevance as well as trust.
Expert content is unique, user-focused and of a high quality.
Expert content has been accepted by the wider community and so naturally attracts shares, social mentions and backlinks.
Life experience and everyday expertise is valid, even on medical topics. Someone sharing their personal experience of an illness is seen as a valid piece of web content, and won’t be marked down for lack of expertise. Search engines understand the intensely personal nature of online storytelling.
(In the updated version of the Google document in April 2016, this division you can ask a candidate for a sales manager between main and supplementary was de-emphasised, with more emphasis placed on overall content quality).
A big quality factor for Google is the evidence of substantial human effort behind content, with anything that looks automated or spun seen as a huge negative. Don’t go down this route. Please.
Ads shouldn’t disrupt the user-journey or cloak your content.
As long as they are reasonable, having ads on your site is not a uk data barrier for having a good quality ranking, as Google understands that monetisation is essential.