There isn’t any point in referring visitors from platforms like Facebook and.
Twitter to your website if your landing pages are not ready for these visitors.
Optimising your landing
pages is a crucial part of integrating a successful conversion rate with your social media strategy.
For an introduction to planning social media success, and for an outline of how your.
Landing pages feed into that, take a look at part 1 of this series, How to Boost your Current Conversion rate with Social Media.
Consider what your Social Followers are Looking For
Landing pages can come in all styles, some of which are highly aesthetically new zealand phone number data pleasing and highly functional.
And some that are poorly designed not not organised with the end user in mind
The rise of digital marketing and online paid.
Advertising (as mentioned in part 2 of this series, the Sales Process & Social Media) can enable websites to grow.
Their traffics referrals by leaps and bounds in a short time. But all this is meaningless if your landing pages don’t engage visitors.
If possible, you should have specific landing pages tailored to your planned social media campaigns.
Bearing in mind the motive behind your campaigns. For example, if you want to capture the contact details of your social followers, make sure.
Your landing page is set up to encourage users to provide this information.
If you lose a high percentage of social
traffic once they land on your website, which can often happen if you direct social media.
Traffic to a standard page, why not take a look at how to improve and tailor that page to what these visitors are probably looking for?
Strategising your Landing Pages for Social Visits
If you are directing traffic from a social media channel for a charity and funneling you will not be able to set up communication in chats it to a donation page, common sense predicts you’re likely to see fairly high bounce rates.
At the very least, you could look at adding some softer contribution options – getting involved, finding out more about events run by the charity, etc..
Visitors may also need to be encouraged and reassured with more uk data details of what their donations will be used for, and testimonials from people who have benefited from and been helped by the charity’s cause.