The buying cycle of a customer on the Internet is often compared to real relationships in our lives . I really like this parallel, so it will accompany you throughout the following article. But first, I will introduce you to what awaits you and whether it is even worth reading this article. I believe so. In this article, we will introduce the complete buying cycle of a customer with all its phases. I’ll explain all six of its stages and advise you on the role email marketing plays in each .
1st stage – we collect contacts
For most of us, a lifelong relationship with another person is something we are still learning to maintain . The relationship between the customer and the brand is ver singapore whatsapp number data y similar. Sometimes you manage to please customers, other times you don’t quite match their taste or mood. An important aspect of any long-lasting relationship is communication . And e-mail marketing is the most capable of maintaining this communication in online relationships. A different form and content of communication is suitable for each stage of the life cycle, and the aim of this article is to advise you on how to communicate with your customers successfully and in the long term.
The hardest thing in the real world is probably getting to know someone at all . However, if you have already succeeded, then maintaining the relationship so that it is beneficial for both parties in the long term is not exactly an easy matter either. Let’s see together how such an acquaintance takes place in the context of e-mail marketing and when we can consider it successful. It usually works like this:
The user needs to satisfy some need .
So he searches the Internet for a way to solve/satisfy his need as quickly and as best as possible.
They come across your content (thanks to your content marketing). Y master digital marketing with your free copy of our book, “digital minds” our goal of getting his attention has been accomplished.
He likes you and starts to trust your brand. That’s why they download your e-book or sign up for your newsletter . You have instilled enough trust in him .
You have obtained his e-mail address, and you can start building a long-term relationship based on this trust .
From now on, it’s up to you whether you succeed or not. The goal of uk data our email marketing series is to teach you techniques and ways of communicating with your visitors that will make you more confident that you will succeed and that you will create really strong connections that you can benefit from in the long term .
2nd phase – we get to know new contacts
The result should be that contacts (so-called leads ), which in our case are only e-mail addresses, will gradually become clients or customers. Email marketing is not the only marketing technique that can do this. But if you do business on the Internet and want to build a modern Internet business, email marketing should definitely be part of your strategy.
If you’ve made it this far, you probably already have some marketing experience.