Before making a decision to purchase a product or service. Transactional – the desire to purchase a specific product or use a specific service Let’s see how all these intents can be relat to emotions. Informational People who want information are in a state of curiosity. Or even confusion. Using catchy (but not clickbait) headlines that suggest you have the solution they are looking for is ideal here. Don’t forget to accompany the text with visual cues. This will make it easier to perceive. Let’s give an example.
For the query “how to make pancakes
The word “simple” appears in the first place in the chinese australia search results. This characteristic is attractive to a person who wants to quickly make pancakes, and “recipe” (the word that comes imm iately after “simple”) makes it clear that even a person far from cooking can handle it. As a result, by clicking on the first result in the search results, the user will receive a simple recipe, present in a well-organiz structure and with additional information in the form of photographs, ingr ients, etc.
Navigation People with a “navigational
Intent already know where they want to go. So why don’t they go straight to the site they want? The thing is, typing a few words into Google or any new couponx features: enhanced cart targeting, discount types, and email collection other search engine is easier than trying to remember a URL. When interacting with users who have this intent, make sure your metadata clearly indicates what kind of page it is so they can quickly navigate and determine whether they are in the right place or not. When it comes to content, focus on making it accessible and easy to navigate.
Well-thought-out internal linking will help with this
For example, if you type shr dy fitness app into buying house b Google, the first result will be the website of the developer company – Shr dy. The results will also contain relevant links to other company pages: for example, the second link, titl Join the SHR DY App, leads to a page from which you can download the app directly.