On the feelings and desires of customers. This was achiev through emotionally charg vocabulary in the spirit of feel more confident or insane physical transformation. Commercial A group with this intent actively compares options, studies products and does not rush to make a decision. These people are in a state of reflection. To close their emotional ne s, try to create content that will inspire trust. “Trustworthy” content is that which includes, for example, case studies, tables, expert quotes, etc. In short, anything that will help the visitor feel more confident in making a decision. Imagine a person who wants to hike in S ona (a city in Arizona.
He Googles directions
An when he searches for “hiking in S ona,” the first link he gets is a page call S ona Hiking: Your Ultimate Weekend Guide. This article talks chinese uk about S ona. But it doesn’t just list dry facts; it presents it as a picturesque place for hiking. Then it answers the most common questions of travelers: when is the best time to go there, how much it will cost, etc. But this is only the first part of the article. The tip of the iceberg.
Then, once the visitor has receiv answers
To his questions, he is imm iately offer accommodations for different budgets. Finally, the article dives into the description of the three-day why your ecommerce website needs live chat. walking route – how, where and what you can do along the way. As a result: the article does all the work of searching for the user. It anticipates everything that he want to know, providing information in the most detail form.
Transactional People with transactional
Intent are already in the buying process. They buying house b have done their own research and have a good idea of what they want. That is, unlike the previous group, they feel determin . To please them, the content must reinforce the user’s confidence that they are making the right decision.