Good or service in the best possible light. And this can be done with the help of CTA and convenient navigation. Don’t forget about building trusting relationships. But this point is actually applicable to any intent. Here’s an example: Someone Googling “Stanley purple thermos” is probably already in a buying mindset. So they should be taken to the right page from the search results.
Like this one: SEO and emotions
Here you can choose the desir color (if a person suddenly changes his mind and wants to buy not a lilac one, but, say, a black thermos) and size. The chinese canada product page also contains: Studio photography; Description of key benefits; Detail description of characteristics; Customer ratings and reviews, including user photos; Recommendations of similar products. All these small, thoughtful touches build trust, encouraging the user to click “Add to Cart” and complete the purchase. Use powerful words to motivate action.
There is no denying that words have a certain impact
An not even definite, but strong. After all, it’s not for nothing that people spend years studying the work of David Ogilvy and Eugene Schwartz to what exactly does it consist of understand how they use it to create effective advertising campaigns. If these names don’t mean anything to you, then we will tell you. David and Eugene pioneer what was call “direct response copywriting.” They urg action through words alone. How exactly did they do it? Well, using “strong” words, for example.
That is, words that evoke an emotional response
In Schwartz’s print advertising, there are constructions in the spirit of overnight, one-time-only, instant, and now. All of the above creates a buying house b sense of urgency in the reader. And, as a result, desire. But, to be honest, the example above is not entirely liquid. Indicative, but not liquid. It’s practically clickbait, but it does demonstrate how words can be us to convey emotion and encourage action. In any case, when writing content, pay attention to: Meta tags to encourage people to click on the link.