It’s also a good idea to check out Google’s Search Quality Rater Guidelines: An Overview. This can be a good starting point for understanding what Google is looking for when it comes to creating content that meets the ne s of your target audience. Share real stories Stories are emotional. Always. They paint a picture in front of people, which leads to the activation of brain activity. When reading, one way or another, you begin to get involv in the story. A study conduct by Motisa show that emotionally attach customers are 306% more valuable than those who are not.
Value” refers to things like repeat purchases
More frequent requests, sharing the brand with friends and acquaintances, etc. The study also shows that stories directly influence customer ebay data purchasing behavior. So instead of writing dry informational content, weave in different storytelling techniques into it. And, of course, appeal to emotions. This can be done by posting real customer stories. You can even allocate a separate page on the site for this.
Cases have also proven themselves
Well – they clearly demonstrate the “before” and “after” state, causing a response from the target audience. A powerful example of storytelling seo metrics or digital analytics insights can be found in a 1981 Lego commercial. Instead of simply listing the benefits of the set, the company chose to tell the story of why kids love building Lego and how it makes them feel.
The commercial explains
That children ag 3 to 7 simply love the colorful blocks and are drawn to the simplicity of some sets, while children ag 7 to 12 love the creative fre buying house b om Lego gives them: Always’ campaign, which featur the LikeAGirl hashtag, is another example of storytelling that resonates well. Its goal was to help girls feel more confident. The campaign generat over 90 million views and 4.4 billion m ia interactions for the brand. Make your CTAs work SEO and emotions increase sales Sounds simple, but implementation is a bit more complicat.