Audience search “from the opposite” According to this method , you ne to describe not the product’s audience, but the useful action it performs. At the same time, each useful action can be relevant for different audiences – you ne to brainstorm and make a list of them. For example, a product such as “coffee to go” can perform the following useful action: Invigorate, tone and energize.
To give pleasure from a special taste
To give the feeling that you are a modern and stylish resident of a metropolis pakistan phone number library with a glass of coffee in your hands. Save time on snacks and even replace breakfast or lunch. For example, saving time can be useful for an office worker, a student, or a mother on maternity leave, etc. Reverse search can provide new ideas on where to find a brand’s target audience.
This method can be us in combination with
Other approaches. Segmentation of the target audience After collecting information from different sources, you ne to analyze it and segment potential clients, that is, divide the audience into groups with similar nes. At the analysis stage, you can select any number of segments, but it is better to take three to five target audiences into work. You ne to select a priority target audience bas on the segment capacity – the potential these messages are based profit it can bring to the business. How to describe your audience In order to more accurately describe the audience and better represent its nes, a customer portrait must be creat for each segment.
Sometimes it is also call an “avatar” or “persona
Portrait of the target audience A potential client portrait is a detail description cg leads of a bright representative of the target audience with specific details. To create a portrait, you ne to indicate the first and last name of the hypothetical representative of the target audience, their age, ucation, place of work, pains and nes, fears and life aspirations, etc. Here is an example of a target audience portrait: Igor Ivanov, 38 years old. Since birth he has liv in Moscow in Novye Cheryomushki, the apartment was inherit from his grandmother, without a mortgage. I have a wife and a daughter who is 5 years old. Works as a middle manager – sells equipment at MVideo.