Mailing and mass emails have an impact, it is undeniable.
Whether you’re launching a new product, promoting a new book, or announcing your Black Friday discounts, the idea of sending an automated email to your contacts probably sounds interesting.
If you are not yet familiar with mass A mailing emails , in this article I will teach you everything about them. You will learn how to create targeted campaigns that will attract customers and increase your sales. Join me!
What is a mass email?
Mass mailing is the strategy of sending a single email to a large number of recipients at the same time .
Many people involved in marketing, when they hear the term “bulk email,” imagine the classic “junk” email like this one, which offers suspicious services that were not requested by the recipient.
mass mailing example
We have this negative perception because, at least in the past, mass emails:
They were sent to as many people as A mailing possible, regardless czech republic email list 1.3 million contact leads of whether the sender was authorized to contact the recipients.
They were not intended as part of a larger strategy, focused on building a lasting relationship with the audience.
What mattered was the number of clicks the campaign generated, not who the final recipient was.
Mass mailings were very similar to spam . But just as the language has evolved, so has the concept of “mass mailings.”
Nowadays, many marketing professionals use the term “mass email” interchangeably with “ email campaign .” I will do the same in this article.
How to send an email campaign in 5 easy steps
So, how do you send mass emails that generate high engagement and a good return on investment? Pay attention to these 5 steps:
1. Define a goal for your email campaign
In email marketing, it pays to keep your end goal in mind.
Therefore, you need to establish a specific result that you want to achieve with your email campaign:
Generate downloads of your ebooks?
Improve sales of your products?
If you’re not clear on what you can the websites are useful for searching in it measure from your mass email campaigns, take a look at our article on the main email marketing KPIs .
The answer to the above question will guide bw lists you when designing messages and choosing the audience for your campaign. It should determine what content to include in the subject.