ROI can be present in several stages of an inbound marketing strategy , from blogs and email marketing to social media. But how do I calculate my brand’s ROI?
R earned through your marketing strategy minus the amounts that were invested to make it happen. To calculate it, use the formula:
Then, multiply the final number by 100. At the end of the calculation, you will know whether the gains are exceeding the investment or not. A negative ROI is a red flag and means that you need to change some points of the strategy. It is time to sit down with the team again and see where the flaws are.
You can calculate
ROI periodically, monthly hong kong email list or bi-monthly. Each time you calculate it, write down the result and any changes you make in the spreadsheet.
In the marketing stages, it is common to come across some point that cannot be measured financially (feeding blogs and social networks, for example). To do this, create indicators:
brand reach: number of new visitors or new followers;
lead capture: users who interacted with your brand;
conversion: visitors who became leads.
How to enhance results?
We have put together five tips to boost your company’s results and increase its ROI. See below.
Have goals
We all have agb directory dreams in our personal lives. It’s no different in our professional lives. Have prospects for your business. Set short, medium and long-term sales goals . Once you know these points, improve your strategies to achieve your goal. Never ignore or ignore a prospect. They are what will determine how far your business can go.
Wait the necessary time
Time is the key to digital: professions and industry prospects effective digital media planning . Don’t rush and don’t look for instant results, because they won’t appear overnight. Many actions need time to consolidate.