One of the most powerful benefits of email as a marketing tactic is that it makes it so easy to identify segments of your audience. Send emails to audience segments . This allows you to create landing pages that are targeted directly to those audience segments.
If you’re sending emails to your entire whatsapp data database, you’re not using modern email marketing strategies. You’re just sending emails to cross this tactic off your marketing to-do list.
The more segmented your emails are, the easier it will be for you to achieve high conversion rates in your email campaigns.
7. Use personalization
Regular emails are dead. Today, all emails are highly personalized to the needs of the person receiving the email. You can’t just fill out generic information, like addressing an email to a customer.
Instead, use the person’s first and last name to build a one-on-one relationship with them. And include targeted areas in your a pecially in the area of b2b online marketing email where you show that you truly understand the customer’s interests.
Personalization has gone far beyond simply entering a customer’s name. You can now add relevant products based on purchase history to create a truly personalized experience for each customer.
8. Don’t forget about customer quotes and testimonials
You can constantly talk about how great you are, but it’s not as effective as what your customers say about you.
When designing landing pages, include social proof. Visitors want to hear from other consumers just like them. Testimonials and reviews from real customers can help site visitors take the next step.
When using testimonials or quotes, cite a source that can verify that the quotes are real. One way to do this is to embed Google reviews on your landing page, rather than simply copying and pasting the text from the review. This adds credibility to the claims.
9. Make sure you have the user’s consent to send emails.
Purchasing email lists or searching taiwan lists for email addresses and adding them to your database is no longer acceptable.
In modern email marketing, user consent is a must. Without consent, no matter how good your email marketing landing pages are, you will likely fail to build a relationship with the consumer. That’s because you’ve started off on the wrong foot and most likely left the customer frustrated.
Make sure the people you send emails to have opted in to receive your newsletters.
10. Study the site analytics
Analytics can help you make decisions and show you what works best to connect with your target audience. See which calls to action on your site get the most clicks and conversions.
Learn from past email marketing campaigns and landing pages to tailor your strategy for improvement. Don’t keep sending the same email campaigns that aren’t working. To get the most out of your campaigns, you need to adapt and adjust.
Email Marketing Support and Strategy
If you’re sending emails regularly but seeing limited results from those campaigns, it’s time for a new strategy. New Light Digital offers an email marketing strategy that will help you create compelling content that resonates with your target audience. Schedule a free consultation to learn more.