What impact does this process have on the business? As we said, customer perceptions add value to a business, such as the experiences, products, or services the company sells. Consumers are more likely to get this value through reference rather than price, which increases a company’s profitability. Furthermore, according to renowned professional and marketing scholar Philip Kotler, it is several times cheaper for companies to develop a loyalty strategy than a strategy to acquire new customers.

proactive customers

Customers who have a positive perception of a brand are also more turkey phone number data likely to make frequent purchases. So in addition to reducing effort and expenses through new sales methods, the company is improving performance and making marketing more efficient in other ways. A happy customer is one who is satisfied with the consumption experience, which is why this perception is closely related to the sales process: delivery of products within the agreed deadline; purchased items matching the descriptions on leaflets and packaging labels; personalized service; which includes an excellent after-sales service strategy.

However, when the client has

However, when customers have a bad experience—for example, they purchase a broken product that isn’t properly maintained, is ignored when requesting a return, or has no after-sales strategy—negative perceptions are created, leading to growing dissatisfaction with the brand. Customer perception is also important in determining the type of image a brand wants to create. For example, when a clothing store’s products are cluttered or hung on low-quality hangers, customers will perceive it as a low-quality brand.

However, when the same clothes

However, when the same clothes are presented in an exquisite way can paid advertising increase customer loyalty? and well presented, customers will have different feelings. Customer perception plays a key role in user behavior. Therefore, companies must strive to present their product portfolio in a differentiated manner and create a pleasant and personalized consumer experience to ensure customer satisfaction. How to analyze customer perceptions? Customer awareness can be easily measured through performance analytics metrics (kpi – key performance indicators), smart tools and technology.

See some examples to see how

See below for some examples of how to do this. Website Traffic Analysis b2b reviews Analyzing website traffic using tools like Google Analytics can provide insights into customer perceptions. For example, check the number of customers who entered your company’s URL  you can also analyze trends in user behavior and positive perceptions of your brand.