Use your first email to japan whatsapp number data
establish your brand values. Consumers are placing greater importance on brand values when deciding where to shop—according to our future of consumer marketing report, 42% say brand values matter more in 2025 than they did a year ago.
Values such as a commitment to social and political issues, charitable contributions, carbon-neutral or zero emissions, and support for local businesses all ranked high among survey participants.
This sentiment is even stronger among younger generations: 49% of millennials and 53% of Gen Z prioritize brand values more in 2025. High spenders, defined as those who spend $100 or more on retail and ecommerce purchases, also reflect this trend: over half believe brand values matter more than before.
Include support contact details and unsubscribe links
In the US, the CAN-SPAM additionally, is must contain Act governs commercial email and gives people the right to opt out and unsubscribe from your email communications at any time. This is why all your emails need an obvious unsubscribe link—and it needs to be easy to unsubscribe.
Go the extra mile and include contact information for customer support, too. If you make it easy for a recipient to talk to a human being at your company, it could mean the difference between a sale and an unsubscribe.
Zero-party data is information your customers give you voluntarily, like their email address or what type of pet they have. First-party data.
You can collect zero- and first-party data through sign-up forms, website tracking, order data, email analytics, and customer service platforms—but your welcome series is also ground zero for gathering more of this valuable data from subscribers who are excited about your brand.
Use dynamic content blocks to feature the most relevant products
Your welcome email series is egypt data
a great opportunity to introduce new subscribers to your best-selling products. Featuring customer favorites or trending items can help guide purchase decisions and inspire action. If you can show that other people love certain products, you can reduce the perceived risk of buying.
Consider using dynamic content blocks that pull information from your online store to showcase top-rated products, best-sellers in relevant categories, or items based on the subscriber’s browsing behavior. When you pair these product highlights with social proof (more on this next), you’re boosting interest and trust.
Speaking of social proof, it’s one of the most effective ways to build credibility and encourage conversions. Authentic feedback—especially from customers who share similar interests or pain points—can help subscribers situate themselves as customers.