UWhat is positioning in SMM (Social Mia Marketing).
Strategies and tasks for positioning a brand, product or service in social networks to build effective communications.
The goals that the company sets when implementing Internet marketing are describ in the post “What is SMM” . Here is about positioning in the digital environment.
Positioning in SMM
understanding the target audience, competitive advantages and creating a clear idea of the brand or product in the client’s mind.
The main objective of positioning is to distinguish a buy telemarketing data brand from its competitors or to provide the product with features that are important to the audience. To set the direction for the company’s marketing activities.
For example, Merces is not just a high-quality and expensive car, but a brand that emphasizes the status of the owner.
Positioning Strategies
Positioning strategy is determin by the goals of the brand transactional emails can increase customer retention and speed up time to next purchase or product presence in social networks. Answers the question: “Why go to online communications?”
- demonstrate the benefits to the consumer from the product’s characteristics or interaction with the brand;
- explain the value for money;
- create a loyal audience – consumer positioning;
- talk about the product – show how the product solves the customer’s problem.
What does positioning depend on?
- consumer stereotypes – establish opinions and typical reactions;
- emotional values - pleasure from possession;
- rational values - benefits;
- country of manufacture – availability;
- target audience.
Peculiarities of positioning in SMM
The concept of positioning for social networks dating data should coincide with the expectations of the audience or build loyalty to the offer.
How to analyze positioning
- Assess the competitive field. If a large number of competitors are exploiting the same positioning as your brand, you ne to find a way to stand out. That is, if your idea is already taken, you ne to come up with something new or abandon the implementation of plans.
- Analyze the foreign market. How similar positioning is express in content, accept in social networks and what resonates with the target audience.
- Assess the interests of the audience. Translate the technical description of the idea into the modern and dynamic language of social networks.