SMM — Social Media Marketing — promotion of a brand, product or service in social media: social networks, blogs, forums, messengers.
Why brands use SMM
- increasing recognition
- building loyalty
- creating a channel for feedback
- increasing website traffic
- lead generation and sales growth
- promotion of specific products or product
- neutralization of negativity
- repeat sales
- audience needs analysis
Advantages of SMM over other promotion channels
- People come to social media telemarketing data to communicate and are ready to receive information
- the brand message can be targeted to the right audience
- prompt and personalized feedback
Team for SMM promotion
Project manager and strategist. The link between the brand representative and the project team. He receives feedback from the client and sets tasks for the performers. Analyzes the effectiveness of communications and builds a strategy for promoting the project.
A copywriter is a content generator. The dating data copywriter’s job is to monitor information flows on the topic of a brand or product and, based on the project’s objectives, create content for the client’s advertising platforms.
Targeter — content promotion. Attracting the target audience depends on him. Targeting correctly, setting up an advertising campaign so that it is seen by the most relevant clients — this is the task of the targeter.
Community Manager — communications 7 types of transactional emails and feedback. Publishes content, answers questions, and maintains communication. The first person to greet you after joining a group or to respond to a comment.