digital marketing is a strategy that involves diversifying a brand’s contact channels to germany whatsapp number data attract a greater number of customers and create more sales opportunities.
Many businesses feel disoriented when it comes to defining how to establish relationships with users on the Internet.
On the one hand, they know they must strengthen their digital presence because, in addition to being a relatively inexpensive opportunity and alternative compared to other media, their potential customers and real competitors are already there.
But on the other hand, the classic doubts arise: not knowing which social networks to communicate on, what type of content to create, whether to use email marketing or pay for advertising on Google.
The first step in resolving each of these dilemmas and making informed decisions is to conduct a diagnostic audit.
In this article we tell you the basic elements that inBloop AgencyWe work to initiate the process of growing a brand through a 360° digital presence.
What is 360 digital marketing?
360-degree digital marketing is a strategy that provides a comprehensive view of the potential touchpoints a potential customer will bahamas phone number data have with the brand at different stages.
The sales process for a product begins when the customer discovers a need or problem, considers alternatives to solve it, and makes a purchase decision .
At the same time, Internet users use different channels such as social networks, email, and search engines.
360° digital marketing creates consistent brand content for different digital channels based on the user’s stage of the sales process .
To understand this, think about someone who discovered you on social media , visited your website , and, after reading your blog, wrote to you on WhatsApp . Finally, they bought from you through Mercado Libre .
This case, very common for any business where the customer used multiple channels to address different stages of consumption, can be a completely chaotic and slow experience or a coherent, easy, and accessible process.
Some benefits of working on a 360 digital marketing strategy are:
1. Grow brand reputation through consistent and seamless communication.
2. Obtain data that allows us to understand user behavior according to the channel.
3.Segment and personalize messages, making them more effective.
4. Focus tactics on improving the user experience.
5.Adapt strategies to market trends.
This comprehensive, consistent, and personalized approach should be functional to the commercial objectives of your business and company.
Steps and elements of a diagnostic audit in 360 marketing
The first step in creating a 360 marketing strategy is a diagnostic audit, which allows you to identify the state of your business in the market and its level of presence and impact on the Internet.
In this section, we share the basic elements for conducting a professional audit.
Market analysis
The first step in any diagnosis is to analyze the business itself, what it offers, and where it stands in the market.
The questions you should ask yourself at this point are:
1.What type of products or services do you offer?
2. Why do your customers choose you?
3. What do you excel at?
4. Who is your audience?
5. Who are your competitors?
These aspects are essential to know where to start and, above all, to understand what your strengths and highlights are.
Digital presence assessment
The second step is to visualize the channels being used, their current status, and the whatsapp data impact of their actions.
The most important channels and aspects are:
1. Website : If the business has a website, the appearance, navigation, content relevance, and search engine optimization are evaluated.
2. Social Media : Identify the platforms used, their front page, post consistency, and user activity. If possible, analyze metrics such as click-through rates and conversions.
3. Email marketing : In some cases, you also need to review email campaigns and evaluate the quality of their database and performance.
Observations will allow you to identify areas for improvement in order to create and adjust optimized and efficient strategies.
Competitor monitoring
Finally, competitors and references must be monitored to identify opportunities and aspects of differentiation.
We recommend examining the digital presence of three or four competitors, looking in detail at the channels they use, their tone, brand voice, and the type of publications they offer.
Look for the most relevant and salient aspects of each one: what they say, how they do it, and, most importantly, what they don’t say.
Then, compare the characteristics of the competition with your business.
This way, you’ll be able to see factors that make you stand out and opportunities within the market.