“Formula 5r” to reduce the cost of leads
In this article, we will look at how to make a lead australia telegram data cheaper by adding 5 crm tools to your sales.
R1 — ranking. We filter out “garbage” leads at the entrance
Crm helps not to work with everyone in a row, but to filter out non-targeted ones right away. For example, the chat ai neuroconsultant filters incoming. Leads by budget/type of service/agreement with terms or other parameters.
Less workload for managers → higher conversion to sales → cheaper lead
R2 — reactivity. Increasing the speed of lead processing
Crm can instantly distribute leads taking into account the perplexity ai: the ai that is revolutionizing internet search workload of managers. For example, the “Deal distribution” widget. Will distribute applications to those who are online and ensure that the application is taken into work within 5 minutes.
Faster contact with the client → higher probability of a deal → cheaper lead
R3 — advertising. Identifying expensive sources and working links
Crm shows which channels bring leads and which ones are misconfigured. For example, the widget “Integration with. Yandex metrica” will show in metrica ads that brought sales and real money according to amocrm data.
Advertising becomes more accurate → fewer non-targeted clicks → a lead is cheaper
R4 — warm-up. Create warm-up scenarios to bring back “lost” leads
Crm tracks those who did not buy immediately, records. The reasons for refusal and launches warming-up scenarios. For example, the voice ai widget helps to divide the refusers into groups and return to each with a new offer.
Some leads return
R5 — reactivation. Automating repeat sales by base
Crm segments the customer base by behavior/sales/ltv, taiwan data launching automatic upsells and cross-sells. For example, the “Triggers” widget. Will track everyone who bought from you for more than 1,000,000₽ and offer them vip conditions.
Sell more to old customers → lower advertising costs → cheaper repeat leads
Conclusions:
To reduce the cost of a lead, you need to optimize. Work at all stages – from filtering to repeat sales. Crm tools based on the “5r” formula will help make. Leads cheaper by increasing the response speed, advertising accuracy, and the efficiency of application processing.
We remove non-target leads, contact clients faster, warm up and return lost. Ones, automate upsells – all this reduces the burden on the budget. Increasing conversion and sales profitability.
P.S.: there is no such formula at all, we came up with. It ourselves – it makes it easier to remember the sequence of steps.