The first message a new subscriber receives sets the tone for your entire relationship. It’s more than just a formality; it’s a strategic touchpoint.
Confirm Consent and Build Trust
Your welcome message is the ideal place to reconfirm their opt-in, especially if you’re using a double opt-in process. This reinforces transparency and ensures compliance with regulations like those from the BTRC in Bangladesh.
- Reduces Spam Complaints: A clear welcome message reminds subscribers why they’re hearing from you, reducing the likelihood of them marking your messages as spam.
- Establishes Credibility: A professional and respectful welcome builds immediate trust, showing that you value their privacy and preferences.
Set Expectations and Encourage Engagement
This is your chance to remind subscribers of the value they’ll receive and prompt their next action.
- What to Expect: Clearly state the type of messages they’ll receive (e.g., “exclusive deals,” “new blog post alerts,” “job circular updates”).
- Call to Action: Guide them on what to do colombia phone number list next, whether it’s visiting your website, Browse a specific product, or simply confirming their subscription.
Top Sample SMS Scripts for New Subscribers
Here are effective script templates tailored for different types of welcome messages, keeping it concise and impactful for mobile delivery.
1. The Simple Welcome & Confirmation Script
Ideal for immediate confirmation after initial opt-in.
- H4: Script Example: “Welcome to [Your Brand]! Thanks for subscribing. Get ready for exclusive deals & updates. Reply STOP to unsubscribe.
- Use Case: General subscriptions, newsletter sign-ups.
- Local Touch: Consider adding a relevant emoji or a phrase that resonates locally, like “Eid Mubarak deals coming soon!” (if applicable).
2. The Value-Driven Welcome Script (with Lead Magnet Delivery)
Perfect if they opted in for a specific resource or discount.
- H4: Script Example: “Hey
- Use Case: Opt-ins via lead magnets like discounts, free guides, or contest entries.
- Local Touch: If it’s a guide about local crm systems: what is it, capabilities, functions and benefits for business farming, mention that: “Your ‘Sherpur Farming Tips’ guide: [Link]. Enjoy!”
3. The Community & Engagement Welcome Script
For building a loyal audience around content or a community.
- H4: Script Example: “Welcome to the [Your Brand] fam! We’ll text you new [blog posts/event alerts/job circulars] & exclusive content. Start exploring: [Link to Blog/Community]. Opt out anytime.”
- Use Case: Blog subscribers, community groups, educational platforms.
- Local Touch: “Welcome, [Name] from Dhaka! Stay tuned for city-specific updates!”
4. The Double Opt-in Confirmation Script
Crucial for ensuring compliance and confirming active interest.
- H4: Script Example: “Hi [Name]! To confirm shops 9177 your subscription to [Your Brand]’s SMS alerts, please reply YES. You won’t receive messages until you confirm. Reply STOP to cancel.”
- Use Case: Any scenario where a double opt-in is desired or legally required (highly recommended for BTRC compliance).