he essence of marketing is to create a marketing strategy, that is, to determine what will be the opinion about the product or service in the market. Positioning – managing the perception of products or services in such a way that consumers perceive them as unique with unique characteristics. Marketing is about how to create an opinion about a product – how it differs from the competition, why they should buy from you and not from the competition.
The opinion is form through the name
Product characteristics, price, place of sale, quality of service, packaging, color, smell, advertising, recommendations. So, the first step in chinese in america marketing is to decide what kind of opinion you ne to create about the product. You also ne to find the reason why the product stands out and why you should buy from competitors. It’s all about strategy. Strategic direction is the answer to how the product will stand out from others and how it will look in the market and how it will be perceiv by buyers.
When it is decid what opinion about the product will be publish
It is necessary to come up with a unique how can we control indexing name for the product and, of course, to patent it. The name is important if you want to get into the market and into people’s “heads” as quickly and easily as possible. If there is no unique name, no one will remember it, if it is general and vague – it will be difficult to remember, and with a unique name it will be easy to remember.
It would be best if the name of the product is associat with its uniqueness
When the marketing strategy is creat , it is material data necessary to implement it, that is, to choose a tactic. Marketing tactics can be guerilla marketing, social marketing , SEO marketing, advertising, promotions, Facebook page, exhibitions, etc. All methods are good, but they must be us at the right time and place.