The work of manufacturers, because it is increasingly difficult to interest the buyer. Now manufacturers and service providers focus on quality products and services and use all their imagination and ingenuity to engage the consumer. All this is done in order to create as much add value as possible for the customer and make them satisfi. Nowadays, not only the product or service is important, but also how it is present.
In order to attract the attention of buyers, various ways and innovative forms are tri to impress them.
So what can a marketer do to capture a buyer’s attention? Marketing Specialists pay more and more attention to product packaging. Packaging advertising database is an important marketing communication channel. Research shows that most people decide whether to buy or not to buy spontaneously, without pre-decision, so how the product appears and is present is very important.
Manufacturers are taking a more responsible look
At their product packaging and are allocating bigger budgets to it, as they notice the effectiveness of attractive packaging. Buyers often identify whatsapp marketing packaging with the product itself, so packaging is important in shaping the image of goods (brand) and understanding of value. Since the buyer most often decides to buy or not to buy a product at the point of sale, the packaging of the product must always stand out in some way.
At least one-third of brands in a certain category usually go unnotic
Which means that those products are unpopular and unprofitable. Thus, due to their uninteresting and unattractive packaging, many products material data do not receive a favorable decision from the buyer. In order for the product to be successful, its packaging nes to stand out and attract the attention of the buyer. If the product attracts the attention of buyers, the manufacturer thus strengthens and shapes the initial awareness of the brand and allows it to stand out from others, and the buyer recognizes the product in the marketplace.