High-quality and favorably evaluat product will not be bought if it is not notic. Of course, product packaging is more important for those products that are usually bought spontaneously, but standing out is always useful. For example, for soap, toothpaste, oil, chocolates, curds, etc. product packaging is especially important. Less attention is paid to packaging when the product is of long-term use, such as printers, expensive perfumes, etc.
Marketing Specialists advise how to make the package or product more noticeable:
Packaging design solutions for most products are becoming typical, so this is a great niche to stand out and innovate. Take an innovative look ebay data at packaging shapes, colors, graphics or text solutions. It is difficult to answer what the buyer pays the most attention to when choosing a product bas on the packaging. However, research shows that shape and color have the biggest impact. This is because these are the strongest stimuli that allow the buyer to recognize the relevant brand with just a glance.
You can also attract the attention of buyers by displaying goods in large quantities in the window
The most important things must be written on the package in large print. People are slow to read small text or detail description. The most seo metrics or digital analytics insights important task. Is to attract the buyer’s attention in a few seconds and communicate something important to him. The text on the package can be replac with pictures, photos or colors. But of course, it is always advisable to leave more detail information, which would not necessarily immiately catch the buyer’s eye.
By distinguishing the product from others
You not only attract the attention of buyers, but material data also differentiate the product. Creating a brand image is a complex task. It is necessary to know who the product’s potential user is, what is his cultural world, values, and what importance competitor brands have in the buyer’s mind.