If your SMS marketing strategy is to go it alone, it may be difficult to win over your competitors in today’s new retail era. A better approach is to integrate text messages into your overall marketing strategy and combine it with other marketing methods to help each other and maximize marketing benefits!
Here are some examples of how text sms promotional campaign messages can help with multichannel marketing:
1. Activity reminder
Promote online/offline activities via sms promotional campaign email and social media, and send text message reminders when they are about to happen to ensure participation rates.
2. Increase fans across channels
Push text messages to encourage customers to join LINE official accounts or other social platforms to help increase fans through other channels.
3. Wake up the sleeping guest
Send follow-up text messages to customers who have not opened LINE or Email, and remind them to go to LINE or Email to view more pictures, texts, and information-rich content, awaken sleeping customers, and let different channels play complementary effects.
4. Encourage visits to offline stores
Send text messages to remind customers to pick up goods in stores, use limited-time offers, receive VIP/birthday gifts, participate in new menu tasting activities, etc., to encourage online customers to visit offline stores.
5. Integrate cross-channel lists and send personalized messages
Not only do you use text messages to help other channels, you can also use cross-channel data to send text messages. You can do this by using a CRM tool that can integrate customer data. For example, Crescendo Labs’ MAAC integrates two channels: text messages and LINE official accounts, allowing companies to make in-depth use of friends’ information on LINE official accounts and send text messages for targeted promotion.
- Extended reading: “MAAC Corporate Newsletter: The lowest-cost newsletter system to help festival marketing and e-commerce schedules”
How to choose a text messaging platform? Must-have features and key elements
Enterprises cannot help but rely on MarTech (marketing technology) to send a large number of text messages. How to choose a text message sending platform that is cost-effective, easy-to-use, fully functional and secure has become an important issue. It is recommended that your SMS marketing tool should have the following functions
SMS sending platform – basic functions
- List import: You can quickly import the list of phone numbers that need to send text messages.
- Group why use inbound marketing? messaging: You can send text messages to a group of audience lists at the same time.
- Preview message: You can instantly preview the finished message while editing the content.
- Notification text messages: Ability to line data send notification text messages and comply with relevant regulations.
SMS sending platform-advanced functions
- Focus messaging: You can classify your audience and send text messages to a specific group of contacts.
- Automation: It can automatically schedule, create automated message journeys, and combine AI to generate content, etc.