New year, new leads ! Whether your business is B2C or B2B, one of the biggest keys to success is generating new sales leads . Gone are the days of relying solely on cold calling prospects to try to sell your product or service. Over the past decade, many software tools and systems have emerged to help businesses generate leads .
1. Landing pages
Creating and optimizing a landing page for your next market mexico whatsapp number data ing campaign is a great way to generate valuable leads for your business. Understanding the importance of landing pages and everything that goes into creating a good landing page will help your business drive better quality traffic to your website and increase lead conversion .
An effective landing page usually includes an eye-catching head wsl case study: sunsweet line, clear and simple text describing what’s being offered, keywords optimized for search, hidden navigation, some kind of CTA ( call-to-action ), and a lead capture or conversion form . And it gets extra points if it’s also visually appealing!
Let’s take Lyft as an example . Their Become A Driver page material data perfectly exemplifies what an effective lead generation landing page should look like . If you notice, this page has hidden navigation, which minimizes distractions as the reader scrolls down the page. This increases the likelihood that visitors will stay on the page longer, and ultimately increases the likelihood of those leads converting .
Here are five lead generation ideas (that actually work) that you can try in your next marketing campaign:
Right off the bat, the headline (“Earn CA$950 in 30 Days, Guaranteed, Driving in Toronto”) grabs the reader’s attention. The headline makes a promise that encourages the visitor to sign up to be a Lyft driver.
Lyft also uses CTAs that are visible a little further down the page, urging the visitor to sign up after presenting them with a message that, in a nutshell, tells them what the benefit is for them.