As you dive into the world of digital marketing, you’re bound to encounter a whole new set of vocabulary and concepts. Maybe you haven’t yet, but you’re bound to have a lot of questions about how landing pages fit into your digital marketing strategy. Developing a landing page seems simple, and it can be, but we must emphasize that landing pages are vital for converting leads .
What is a landing page ?
A landing page is any web page that a consumer can land on, but in marketing it’s usually a stand-alone page, separate from your home page or any other page, that serves a single, focus new zealand whatsapp number data purpose. A landing page represents the follow-up to whatever promises you’ve made in your content. It’s essentially the next step in getting a visitor to become a customer. Your landing page allows you to make an exchange, some sort of special offer, provide some information or deal, in exchange for the visitor providing contact information.
Landing pages can be click-throughs that lead to another page like an e-commerce site, or they can be lead generation-bas . Lead generation landing pages typically offer items like eBooks. Ffree trials, free trials, contest entry, or webinar registration in exchange for contact information. A good landing page will do its job of four content marketing ideas for 2019 convincing a potential customer that it’s worth their time to provide personal details in exchange for whatever you have to offer. Landing pages can be found through a general search or through your company’s website. Yncreasing the chance that a potential customer will land on your landing page .
There is no ne to have just one landing page or one landing page material data at a time. In fact, marketing experts would probably suggest you maintain multiple landing pages targeting segment customer populations.
Why use landing pages ?
You’ve already done a lot of work to build your brand and create a website that represents it. Now you ne to make sure that all your hard work translates into sales. If you’re looking for an effective lead conversion tool, landing pages are definitely the way to go.
A landing page is a great way to drive traffic, improve your SEO, and strengthen your brand. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion. Fortunately for you, 44% of these clicks. Aare direct to homepages , and this, as we will see, is not a good strategy. Landing pages are meant to direct customers to a specific product, service, or offer and encourage them to take action. So, they are your opportunity to create conversions and strengthen your customer base.