Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are constantly striving to discover the latest trends in order to attract new customers through content marketing and maintain their competitive advantage in their respective industries.
1. Implement chatbots to improve customer experience
In 2018, we saw tremendous growth in the content marketing space. Live streaming now dominates the digital space, as seen on platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers , and brands are turning to live video to kickstart their marketing campaigns and engage with their customers and subscribers in real-time. Live video content stands out because it is less curated, more real, and less switzerland whatsapp number data filtered, allowing for more authentic and personal engagement . Meanwhile, podcasts have also gained popularity among content marketing trends in 2018. More and more people are listening to podcasts, a great content option for those on the go.
Are you ready to take your content marketing efforts to the next level? Stay up to date with the latest content marketing trends for the new year. Here are four content marketing ideas to keep an eye on in 2019:
In recent years, chatbots have become increasingly popular among many companies. Thanks to technological advancements such as machine learning and artificial intelligence, more and more the importance of landing pages companies are implementing chatbots into their content marketing strategies to help elevate and improve engagement with their customers. According to Forbes magazine , studies “predict that the chatbot industry will see significant growth as it enables businesses to significantly reduce their operating costs.”
It’s important to understand why your customers want to material data interact via chat . A chatbot is an intelligent messaging platform that allows businesses to provide immediate online support to their customers. Machine learning and artificial intelligence have made it possible for chatbots to be much more personable and friendly. Thanks to this, they can answer customer questions very quickly and in real time, which translates into higher customer satisfaction. Generally speaking, chatbots basically perform the function of a customer service representative who is available 24/7.
2. Optimizing content for voice searches
Consumer behavior is changing dramatically thanks to the increasing popularity of smart speakers and digital assistants. Voice search has come to the forefront thanks to the latest smart technologies, such as Google Assistant, Alexa, and Siri. Many people now turn to voice commands and digital assistants to help them search the Internet.