You’ve heard us talk about our global reach time and time again. This international presence has allow us to work with virtually every industry, offering all kinds of digital marketing solutions to meet our clients’ nes. Neless to say, we take great pride in our work. Over the course of more than two decades, WSI has built up a very extensive portfolio. However, today I want to highlight a case study about our experience with one client in particular: Sunsweet.
Challenges fac by the client
Sunsweet is a globally recogniz brand, often appreciat for its healthy, natural, and health-conscious products. Their marketing team partner with WSI several years ago, recognizing the opp russia whatsapp number data ortunity to completely revamp their digital presence. In fact, thanks to the work WSI develop in collaboration with Sunsweet, our network was award a WMA WebAward in 2015 for the Food Industry Standard of Excellence category .
Let’s take a closer look at how WSI help Sunsweet improve their digital marketing strategies.
With over a century of operations under its belt, the challenge five lead generation ideas (that actually work) you can implement in your next marketing campaign was not necessarily to develop a marketing strategy. After all, the company already had an establish and successful international presence. The main challenge was to steer its strategy into the new century.
Sunsweet is the internationally recogniz brand of a wide variety material data of dri fruits and juices available in 45 countries. Although the company was found in California, USA just over 100 years ago, its collaboration with WSI came about through Sunsweet Europe and Ann Slein, Director of Sales and Marketing.
More about the client: Sunsweet
Prior to working with WSI, Sunsweet Europe was leaning more towards an offline marketing approach, which is fairly typical of many of WSI’s clients. The bulk of their strategy consist of traditional marketing through radio ads, TV commercials, and magazine and newspaper advertising. Naturally, this non-digital approach made it difficult for Sunsweet to maintain a coherent and consistent marketing message across the Old Continent. Given the cultural and linguistic diversity of the company’s audience in the various European markets, it was struggling to deliver a seamless European brand experience.
The advantage of working with WSI
According to Ann Slein, Director of Sales and Marketing at Sunsweet, “One of the key things that attract us to partnering with WSI over one of their competitors was the access they have to truly global capabilities.”