Alejandro Aguilera
Alejandro Aguilera
Business Developer at fromdoppler. Digital Marketing expert focused on eCommerce, Email Marketing and Social Media development.
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Online Marketing Predictions 2016
Wouldn’t you like to have a time machine to know what will happen in the future? We present the upcoming trends so you can get ahead of the events.
The best way to anticipate changes and optimize your marketing efforts is to stay up to date with the latest developments. We are not fortune tellers or fortune tellers, but we know the sector and we want you to be able to plan your strategy for next year in the most efficient way.
You will need to opt for video ads
It is not news that video marketing is one of the most widely used techniques today and one of the most effective. What turkey data is news is that advertisements will begin to use this format more frequently. That’s right, the golden age of video in advertising is coming .
Investment is growing by leaps and bounds, as is the interest of comp five ways to use hashtags effectively in your social media marketing anies in this strategy. This has to do with two specific events. Firstly, the fact that Google has incorporated video ads into its search results and secondly, the greater receptivity of users to this type of message.
Since this search engine owns YouTube , the possibilities are endless. You should already be thinking about including a film director in your advertising campaign planning. Don’t you think so?
Keep betting on Content Marketing
Yes, content will continue to be king. The trend will be to generate brand stories that connect with your customers through emotions and experiences . Providing value through interesting and attractive materials will continue to be the norm.
Just like in advertising, video will become the format par excellence due to its ability to capture the attention of users and generate sales. Did you know that according to a Forbes study , 65% of people go directly to the brand’s website after watching its video?
On the other hand, social networks will be one of the most important channels for the dissemination and promotion of content due to their instantaneousness and immediacy when it comes to obtaining interactions with the public and generating engagement.