As expected, we are going to tell you about the latest trends in the world of Email Marketing . What do you need to know to build a successful strategy? Keep reading!More and more companies are launching into the fascinating world of Automated Email Campaigns . These allow you to schedule a series of emails on special dates such as your clients’ birthdays or the due date of an invoice.
At Doppler , we already have this functionality. You can create your Campaigns for a day of the week, the month or the year. You can do the same to receive each of the contacts that join your Lists , using Subscription Email Automation . Don’t worry about these deliveries and exponentially increase your conversions!
The importance of responsive design
As you have seen throughout this post, mobile phone use has spread all over the overseas data world. In fact, IDC Research reports that 80% of smartphone users check their devices within 15 minutes of waking up each morning, and 79% have them with them 22 hours a day.
There are more statistics that might interest you! The use of phones to read email doubled between 2009 and 2013, and between 2011 and 2014, a 180% growth in the use of this channel was reported.
In addition, Google announced that 75% of its 900 million Gmail users access their accounts from a mobile device. That’s a total of 675 million potential customers.
However, there are still many companies that do not optimize their Email Campaigns for Mobile, which is a terrible mistake that seriously affects the ROI of their Email Marketing actions. According to a study published by Brafton , 75% of Americans simply delete email messages if they are not optimized for mobile.
Don’t let this happen! Create a free account on Doppler and choose one of our Responsive HTML Templates to make your Campaigns shine on all types of devices. The best thing? They are free and 100% customizable .
Personalization as a differentiating factor
The secret to success in Email Marketing will be directly related to your ability to adapt your Campaig turkey data ns to the needs and interests of your Subscribers . How to achieve that? By collecting as much data as possible about them. Remember, the more you know them, the easier it will be to win them over. Check out our post on personalization factors .
How are you preparing for 2016?
We know, 2015 is not over yet and you already have to think about y the future of marketing: 5 predictions for 2019 our next steps. It sounds exhausting, right? However, it is important that before the toasts and end-of-year celebrations, you sit down and take stock of all your online marketing actions and evaluate which ones have been the most effective and which ones you will have to rethink.
Segmentation and personalization are concepts that you should not forget at any time of the year. We hope that you close 2016 with countless achievements and new projects for the year that is just beginning. Take advantage of this new beginning to think about your strategies with a fresh look and lots of energy!
Have you already planned your strategies for 2016? Do you know of any other trends that will be key in the coming year? We want to know!