Finally, it should be not that the news sector has had its own specialisation for some time, but it is also true that this is not where the major changes are taking place.
The important thing is that you can do what you set out to do
In DO Google details several possible actions that the user may want to take. To start with, it differentiates the “DEVICE ACTIONS” from the rest. And while this doesn’t make much sense for SEOs, it does make sense for Google, and not just offer websites.
“Device actions” are actions that seek
To interact with the Internet of Things and, to give you a clue, Google already specifies that they are usually prec by calls to the system such as “Ok Google”, “Siri”, “Alexa”, etc. These are the types of searches that will trigger an interaction with the corresponding AI. As I was saying, SEOs should not be very concern about this (at least those of us truemoney database who are still dicat to positioning HTML websites).
Outside of the “DEVICE ACTIONS” we have the normal actions, among which Google classifies us as the following.
Download : the user wants to download something
Buy : the user wants to buy a product.
Obtain : the user wants to obtain the object of his search but not by purchasing it.
Be Entertain : The user is looking to have apps will continue to be in fashion fun and hang out.
Interact : the user seeks to interact with a specific system.
This classification is certainly
Relevant and we should offer different things to the user for each one of them, but, from what we are seeing, we should not take it as something generic. That is, not everything that is “BUY” has to be position with exactly the same criteria, for example. What matters usa data here (as we see in the different updates) are two things.