What I want is to buy something, the fact that Google can find that item on my page (schema) and know if I have a good price should indicate whether it will better resolve certain types of searches that we make.
On the other hand
It wouldn’t be unreasonable to think that if I offer downloads, more technical criteria come into play. But as I said, it’s just an intuition.
What I have clearer is that
The authority criteria tend to specialize in the sector itself. For example, the fact that your competition links you is more relevant than the 00 facebook database blogs you bought in the past. That is to say, many weight by their relevance to the user’s search intention.
This is not new
We have been saying for some time that it is better to focus on our topic, but for me there are some changes: we no longer say it to avoid being penaliz, but to position and we no longer talk about keyword similarity but about the sector. That is to say, if I ask for a how to sell more with promotional email campaigns post with a link on a blog not relat to bicycle sales, even if it talks about bicycles it is not the same…
What about the content? What about the content?
The content is there, but if what the user is looking for is to perform an action, the content itself and especially the amount necessary for the user to complete their task may be in question. If a user can fulfill their search intention perfectly without content, why would Google not position that result well? It is already working this way and content in DO searches is not king. In DO searches, action and its guarantees should be the new monarchs. But that does not mean that we do not ne content because, at the end of the day, the analysis of the page will usa data continue to be done and if.