At the beginning you have to realize that due to the previously mentioned high attractiveness of the e-commerce sector, this means that the competition is huge.
Online retailers often compete
With each other for low prices. In this battle, established stores have a greater ability to negotiate attractive discounts with suppliers, thanks to large sales and large volumes of purchases. They can often even buy directly from the manufacturer, bypassing the middleman. For a new company, competing on price with larger stores may simply not be profitable.
More importantly, established stores
Also have a mature brand. This is especially important because online shopping involves a certain degree of uncertainty. Therefore, customers are more likely to choose places they have tested and trusted. solution. Marketing is the way to overcome this obstacle.
They can usually even bypass the middlemen and buy directly from the manufacturer. For a new business, competing on price with larger stores may not be profitable.
This is especially important because
Online shopping involves a certain amount of uncertainty. Therefore, customers are more likely to choose places that they have already checked and trusted.
E-commerce Marketing – What is it? (Campaign and effective store actions) 2
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E-commerce, or online trading, is a rapidly growing market where marketing plays a key role. In the digital era, e-commerce marketing has become an aero leads indispensable tool for achieving success in online sales. Here are the main aspects to consider in order to build an effective e-commerce marketing strategy.