Sending a well-timed korea whatsapp number data
email series to thousands of recipients isn’t easy. But you don’t need to do it manually.
Email marketing automation is what allows brands to send personalized emails at scale
With automation, you just need to set up your welcome email series once. Then, your email automation platform takes care of sending the emails to customers when they sign up. Here’s how to make this work for your welcome series:
Use Klaviyo email flows
When you’re building your welcome series, you won’t need to start from scratch. Klaviyo provides a pre-built welcome series flow that you can build on.
Setting up a welcome email series in Klaviyo involves 3 simple steps:
Connect your email list.
Define your triggers.
Go multi-channel
To boost engagement and conversions, if you share valuable information
combine email with SMS marketing. If you can get a phone number as a next step to providing an email address, you can send both a welcome email and a welcome text message—and ask how people prefer to be contacted in the future.
Automated SMS welcome flows are similar to email, but you can do some slightly different things with them. Use SMS to:
- Make it easy for subscribers to state their communication preferences.
- Offer exclusive mobile-only deals.
- Provide quick links to products or content.
- Encourage two-way communication for better engagement.
A multi-channel approach is a great way to meet customers where they are, which can ultimately increase conversion rates.
A/B test welcome emails to optimize engagement
You won’t know what’s working egypt data until you A/B test. And Klaviyo makes it easy to test your welcome email series.
A/B test various welcome email parameters with what’s called “conditional splits” in your welcome email flow.
A conditional split creates two branches in your welcome email flow, each creating a different experience based on a set of parameters. Test variables like:
- The target audience
- The timing of emails
- The frequency of emails
You can’t improve what you don’t measure. As you refine your welcome series through A/B testing, watch your email performance like a hawk. That means keeping track of the following metrics:
- Click rate: the percentage of recipients who click on a link within your welcome series
- Conversion rate: the percentage of recipients who take action after they click your welcome series
- Revenue per recipient (RPR): how much money every welcome email series recipient is bringing in
- Deliverability rates: the percentage of welcome series emails that makes it to your recipients’ inboxes