How to do a good competitor analysis for bidding promotion? Whether it is bidding promotion or SEO optimization, it is inseparable from the analysis of competitors. As the saying goes, knowing yourself and knowing your enemy.
Will ensure victory in a hundr battles
Through the analysis of competitors, our promotion strategy and account optimization direction are determin to a certain extent.
How to do a good competitor analysis for bidding promotion?
Before starting a project, competitors are an indicator that we have to understand, which determines our promotion strategy.
Strength Strength is what
we must understand. What is its budget and what is the market share of its products? It determines what means we take. If the enemy is strong and we are weak, it is recommend to enter the market as a lurker and avoid direct conflict. If we are evenly 99 acres database match, it is undoubtly a positional battle, and the competition is ranking and user acquisition rate.
Account strategy analysis
Account strategy is also a necessary analysis factor because it determines the direction of our account promotion. It can usually be analyz from the the impact of quick decisions on personal growth following four dimensions: time period, keywords, region, promotion channel, and equipment.
Time period
You can determine the ranking of different keywords by viewing different time periods. In general, you can search by time period, so that you can basically clarify the time of competitors’ delivery. Do they mainly invest in the morning? Or in the afternoon? Do they invest in the evening? More importantly, you can monitor their offline time.
Keywords:
Observe the ranking of competitors through the time periods with better conversion in your own industry; or analyze the time periods with better conversion through the ranking of competitors. . Region: Analyze the regions with better conversion usa data according to the regions where competitors are plac, and use this to determine the direction of your own placement.