Webinars are one type of content that directly generates valuable leads . In this regard, it is among the highly effective types of content , such as e-books or case studies. In addition to being effective, this type of content is also relatively complex to produce and organize.
Choosing a topic.
Before starting the webinar, you need to take a number of steps, netherlands whatsapp number data which (ideally) should lead to its greatest effectiveness. The success of each webinar is mainly determined by the following factors:
The number of registered listeners to the webinar.
Choosing a suitable time to hold the webinar.
This case study will show you how Dataversity incorporated webinars into their regular monthly content strategy . Learn how organized webinar publishing increased their regular, quality leads by 91%.
Introductory information
Webinars are an important part of any content strategy. Howev master digital marketing with your free copy of our book, “digital minds” er, it is not easy to prepare such a really good and interesting webinar. Therefore, many questions arise for content marketers in connection with webinars. What content should the webinar contain? How to turn registered webinar participants into paying customers? When t uk data o do webinars to have the greatest possible reach and audience base?
Dataversity was founded in April 2011 and since then has used webinars to promote itself. The process looked roughly as follows. The company has prepared several webinars on various topics. She determined the dates of the events and supported the promotion of the given webinars with advertisements. Over time, however, the company found that such an approach was insufficient. She therefore chose specific dates and times that were the same for each month. This article will show you in more detail what this new strategy has achieved.
Webinar campaign
Kempe, the company’s chief marketing officer, shared that the webinar strategy was one of the most important strategies Dataversity had. It brought them over 50% of valuable inquiries. The other half was web content and other professional studies. The whole campaign had four main points:
Choose the time schedule of the campaign appropriately .
Determine the best converting content.
Choose the best strategy for promoting the entire webinar.
Create new partnerships as part of a webinar campaign.
Campaign timeline
It took a relatively long time before the company managed to create/determine a suitable and regular schedule for the entire campaign. In the original strategy, the date and time of the webinar was chosen according to the speaker’s time availability. And that, unfortunately, was not a very strategic choice. The target group for which the company was preparing webinars had the most time on Tuesdays and Thursdays at two in the afternoon.
Commenting on this move, Kempe said, “If you set a regular schedule, choose specific days of the week and times when the webinars will take place, you have a great opportunity to build a loyal audience over the long term . In short, people will count on your webinars, incorporate them into their lives and calendars.”