If this persona represents your target
If you don’t have a target audience yet, you need to define it. You can do this by creating a […]
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Work with a margin of safety
All companies work with a safety margin or emergency reserve — as the term is better known in the corporate
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List all of the company’s marketing expenses
While you may be aware of your company’s target audience, it’s important to set aside resources for channel testing at
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Analyze the company’s sales history
If you don’t have any knowledge about your company’s finances, the first step is to analyze your sales history. You
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You can even perform hyper-segmentation and generate more qualified leads
Delivering content to the right target audience is extremely important, as there is no point in having the best content
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