February’s Kafe a marketing was not only about marketing, but this time also about coffee. Our invitation was accepted by Jan Houdek, strategist, marketer and owner of the company Dokonalá kává , which targets lovers of home espresso preparation. Honza introduced us to the e-shop, introduced his own brand of coffee and let us take a look under the hood of the marketing mix they rely on at Dokonalá kává.
What else did she talk about?
How did you manage to launch an e-shop from scratch to the cu taiwan whatsapp number data rrent annual turnover of thirteen million within six years?
What is worth thinking about when choosing a product name and why did the Dopraženo coffee brand change its name twice?
Can own coffee brand be a competitive advantage?
What role do barista courses play in marketing, which accounted for almost a third of the total turnover in 2018? Can the experience offer also work for other e-shops?
How did the pandemic affect the coffee business and what all changed in Perfect Coffee with its arrival?
Is a blog an important part of marketing communications and how do organic traffic statistics disprove Honzo’s belief that “blog articles are dead and nobody reads them”?
How does Honz’s team work with email content and what does the weekly newsletter look like?
How can the publication of videos on TikTok, which they started a few days ago in Perfect Coffee, work?
In addition to the e-shop, is it worth having your own brick-and master digital marketing with your free copy of our book, “digital minds” -mortar store, and why would Honza recommend it mainly to stores that offer more expensive products?
If you want to learn more about coffee-scented marketing. Play the uk data ntire recording of the conversation, during which Jan Houdek answered the questions of Josef Řezniček and our viewers.
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Links to the podcast
Cafe and marketing
Perfect coffee
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You can listen to the podcast with Honza on our Apple Podcasts channel.