Smart TVs have seen a significant increase in sales in recent years. Today, approximately 16 million viewers have smart devices at home, with 94% of these people purchasing TVs between 2014 and 2015.
It is logical that with this boom in sales, brands have tried to bring more features to the device, which not only has internet access, but also has its own applications to be accessed on televisions. Typically, these apps are aimed at viewing programs and series, as is common with subscription streaming channels.
The Brazilian Institute of Geography
Statistics (IBGE) reported in early 2015 that the country had more than 103 million televisions in homes and commercial establishments, but the number has grown even more.
In 2011, when these smart TVs were a new trend, the market predicted a 35% growth until last year for the offering of specific applications for this device.
Understand growth
If in the last three years almost 100% of the televisions that left stores were smart, it is easy to understand that the application market for this system has also increased.
To give you an idea, 91% of consumers have their TV connected to the internet, much of this due to the wide range of on-demand video content available through streaming channels. Thus, 86% of this audience use apps to watch their favorite series and videos, one of the main ones being Netflix, currently the largest streaming channel in the country and in many other places around the world.
Among the lists that indicate the use of applications, led by streaming services, there is still a good average with music apps, with 57% of active users; news, with 40%; gaming applications with 37% of the public.
Apps developed for education are poland phone number data the ones with the least adoption, used by around 18% of the public, they are even below those focused on weather forecasts and sports, with 29% and 27% of users respectively.
Market renewing itself
Back in the early days of this new technology, companies began to worry more about what they had to offer the public. So, in 2012, Samsung, one of the most renowned brands today, began hiring developers who would focus their talent on Smart TV applications.
To do this, she carried out optimizing your google my business restaurant profile: the complete checklist training aimed at this entire market, where she encouraged the creation of applications using different programming languages such as Flash, Java Script and HTML4, among others.
But that happened back in 2012, and bz lists since then this market has advanced a lot. To give you an idea, even some renowned broadcasters on Brazilian open TV have shown.