are you interested in conversions, or is your strategy more focused on visibility? Once you know which direction you want to head in, then you can start thinking about targeting keywords or your copy and metadata etc. At Invaders, we are experts in both global SEO and technical SEO, including keyword research, on-page creating effective content strategies and site migration consultancy to name just a few.
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to learn more about the services we offer and how we can help your travel website improve its SEO strategy and gain more visibility in the doctor database search results, even in the winter! The Benefits of by Robyn Hannah letters and symbols Recent Posts Your Reach: Why Combining SEO and Social Media is Essential for Your Business AI, SEO, OMG!!! – How Artificial Intelligence Will Change Organic Search and it’s Forever Celebrating the WES Awards 2022 The Biggest Global Ecommerce Marketing Dates in November Home 5 All Blogs 5 The Benefits of If you’re looking to develop an international marketing strategy or expand your business into a new foreign market, then you have likely already thought about getting your content translated.
However, if you want to communicate
with your new target audiences effectively and get the most return on your investment (ROI), then you might want to consider instead. Don’t get us wrong, translation is incredibly useful and should be celebrated for all the ways it continues to open up international dialogues this International Translation Day.
However, if you want translation and marketing to come together,
Whilst translation means the
literal word for word transcription of your copy from one language to another, keeps your original text in mind but adapts the new version to capture the full nuance of a language. It considers everything from cultural differences, context, idioms, figures of speech and even SEO if done for marketing. Why Should You Consider keeps the essence of what you want to communicate but adapts your copy to give it the best chance of appealing to your new target audiences.
But why is this important
surely a simple translation will get your main point across? Unfortunately, it’s rarely that straight forward. Here are the various elements that make transcreation our preferred option. Tone of voice and branding You want your content to reflect who you are as brand and convey your tone of voice, just as you do in the native version of your site.
Direct translations can often be clunky and unable to capture the real ‘emotion’ behind your content.
However, keeps the essence of your messaging but considers the different idioms, slang or colloquialisms which will help to the ideal is to select those make your copy sound more natural Accounting for cultural differences Different countries have different cultures, these can be subtle differences, or they can be profound. You want to make sure your content reflects these unique qualities and considers everything from the differences in everyday life to political,
religious, historical and
financial backdrops and much more. As users become increasingly aware and sceptical about inauthentic marketing, any face level campaigns, or worse, campaigns or content perceived as having a lack of respect for heritage, beliefs and values could be incredibly damaging for your brand.
A good specialist should be aware and have an in-depth knowledge of the culture of the country you are targeting to help you. With this and adapt qatar data your copy accordingly. Considering context Closely related to culture, interests and needs for. Your products or services may differ from country to country as well.