We are now pioneering a new category – Intelligent Agreement Management (IAM) – and launching a new platform for it with Docusign IAM . We see this as a total reinvention of the company .
This means designing a new brand architecture! new logos! a new color palette!
Starting this Thursday (11)! you will begin to see some of those changes appear in the world. Let me share more about our journey.
Our North Star
A central element of our rebranding effort is our new brand promise and tagline: Bringing us contact number list Agreements to Life.
Today! valuable information contained in contracts is trapped inside static flat files. With Docusign IAM! we make every step of the agreement process smarter by bringing it to life! helping companies transform agreement data into actionable insights! accelerate growth! and unlock new possibilities.
This sums up our commitment to empowering our clients! whether in the workplace or at home! develop personalized strategies to optimize their deal processes.
Our logo
Our previous brand was strongly associated with e-signatures. We needed our new identity to emphasize our full Intelligent Agreement Management category offering! reflecting the depth and breadth of our new solutions.
The e-signature remains a core part of our offering! but it is no longer the sole focus of the company and logo. We called our new brand The Nexus. We combined the capital D in bright Poppy (color) overlaying the document in cobalt blue. In this crossover! the colors merge into an inkwell! or what we like to call “The Shape of Agreements.”
Our new wordmark is now created from
our custom typeface! Docusign Indigo. And while it looked perfectly beautiful in writing! qatar data we wanted to infuse more of our new personality and characteristics. Inspired by the shape of agreements! we created angled corners on the D and I. We simplified the U by removing the descender and brought the tail of the S a little closer to create a nested space. Lastly! we dipped the ink traps on the G and N softening those intersections to create a very friendly! almost smile-like shape.