Birthday emails are a great way to keep in touch with a customer and show them you appreciate them. It is not surprising that a large number of marketers who practice email marketing have already included automatic campaigns for birthdays and other anniversaries. Now let’s take a look at all the annual automations.
How annual automation pays off
For starters, let’s look at the numbers . Compared to regular promotional campaigns, birthday ones:But as we always emphasize: It’s not just about immediate sweden whatsapp number data results , but about a positive customer experience that strengthens your relationship and generates more sales throughout the year.
have a 481% higher transaction rate,
generate 342% more revenue from email,
they get a 179% higher unique click rate.
Source
They are also an excellent way to implement personalization in e-mails , which we already know increases customer satisfaction and transaction rates .
Birthday emails under scrutiny
The first thing that probably comes to mind is: “How do I kno wsi case Study: sunsweet when a customer’s birthday is?” The easiest option is to add one field to the login form.
Source:tipsport.cz/registration
This data is considered by some to be sensitive and requiring it uk data may raise doubts in the customer . So consider these steps to mitigate mistrust:
State why you want the date of birth for the prospective subscriber.
Set this field as optional.
Do not require the year of birth, but only the day and month (or only the month).
It is a fair approach to customers that does not smack of a GDPR violation. If you have already collected some contacts without birthday information, you can request them retroactively . In this case, an explanation of why you are asking is really a must. An email from Ann Taylor is an example of how to do this well:
Source:smartrmail.com
The right birthday email doesn’t just contain a gift
Whether you choose a percentage discount, free shipping, a voucher for a specific amount or anything else is up to you. Best wishes should not be missing either. What else should be included so that the recipient opens the message and uses the gift ? How to make an e-mail have the right juice?
State right away in the email subject that it’s a birthday present:Happy birthday! Enjoy your gift inside.